Step 1.

Discovery

Coach Interviews - Understanding Our Core Audience
To provide initial direction for our project, Hudl helped us get connected with several football coaches. I worked with a lead designer at Hudl to run these coach interviews, and we uncovered several trends in the participants' desires. Ultimately, we felt much clearer on how coaches think about looking up a particular game and what sort of information they need to reference during a review session.

High-level interview distillations

Step 2.

Solutioning

Sketching, Prototyping, and Testing
Based on our discovery work, we set about sketching three core flows: looking up a particular game, identifying a particular play or segment of a game, and real-time playback. Once we had agreed upon some concepts to test, I moved to PowerPoint to build low-fidelity prototypes. I also organized scenario tests using those prototypes. As we honed our designs, I worked within Hudl's existing design language to create a more polished visual approach.

Early navigation sketch

Closing

Delivery & Impact

Prior to release, we conducted beta tests to suss out bugs and get additional feedback. After launch, we began monitoring usage.

Initial Feature Mix

• Season-based dashboard
• Selectable plays within a game
• Tablet-oriented video controls
• Playback options (e.g., loop)
• Account login

Key Results

Season-based dashboard

Play selection and playback options